How McGruff and the Crying Indian Changed America
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The work How McGruff and the Crying Indian Changed America represents a distinct intellectual or artistic creation found in Manchester City Library. This resource is a combination of several types including: Work, Language Material, Books.
The Resource
How McGruff and the Crying Indian Changed America
Resource Information
The work How McGruff and the Crying Indian Changed America represents a distinct intellectual or artistic creation found in Manchester City Library. This resource is a combination of several types including: Work, Language Material, Books.
- Label
- How McGruff and the Crying Indian Changed America
- Statement of responsibility
- Wendy Melillo
- Language
- eng
- Summary
- Pulitzer Prize nominated journalist Wendy Melillo authors the first book to explore the history of the Ad Council and the campaigns that brought public service announcements to the nation through the mass media. How McGruff and the Crying Indian Changed America: A History of Iconic Ad Council Campaigns details how public service advertising campaigns became part of our national conversation and changed us as a society. The Ad Council began during World War II as a propaganda arm of President Roosevelt's administration to preserve its business interests. Happily for the ad industry, it was a double play: the government got top-notch work; the industry got an insider relationship that proved useful when warding off regulation. From Rosie the Riveter to Smokey Bear to McGruff the Crime Dog, How McGruff and the Crying Indian Changed America explores the issues and campaigns that have been paramount to the nation's collective memory and looks at challenges facing public service campaigns in the current media environment
- Nature of contents
- dictionaries
Context
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.manchesterlibrary.org/resource/KiTw0PBb8OQ/" typeof="CreativeWork http://bibfra.me/vocab/lite/Work"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.manchesterlibrary.org/resource/KiTw0PBb8OQ/">How McGruff and the Crying Indian Changed America</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.manchesterlibrary.org/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="https://link.manchesterlibrary.org/">Manchester City Library</a></span></span></span></span></div>
