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The Resource Sexy little numbers : how to grow your business using the data you already have, Dimitri Maex with Paul B. Brown

Sexy little numbers : how to grow your business using the data you already have, Dimitri Maex with Paul B. Brown

Label
Sexy little numbers : how to grow your business using the data you already have
Title
Sexy little numbers
Title remainder
how to grow your business using the data you already have
Statement of responsibility
Dimitri Maex with Paul B. Brown
Creator
Contributor
Subject
Language
eng
Summary
Taps the latest breakthroughs by data analytics to counsel business growth professionals on how to identify profitable and potential customers, outlining strategies for predicting buying patterns and executing low-cost ideas
Cataloging source
DLC
http://library.link/vocab/creatorName
Maex, Dimitri
Dewey number
658.8/3
Illustrations
illustrations
Index
index present
LC call number
HF5415.32
LC item number
.M34 2012
Literary form
non fiction
http://library.link/vocab/relatedWorkOrContributorName
Brown, Paul B
http://library.link/vocab/subjectName
  • Consumer behavior
  • Marketing research
  • Advertising
  • Data mining
  • Consumers
  • Marketing
  • Advertising
Label
Sexy little numbers : how to grow your business using the data you already have, Dimitri Maex with Paul B. Brown
Instantiates
Publication
Note
Includes index
Contents
How this book will help you grow your business -- Targeting : who should you talk to? -- Discover : what should you talk to customers about? -- Locate : how do you find them? -- Budget : how much do you spend? -- Yardsticks : how do you measure what works and doesn't? -- Optimize : how do you do more of what works and less of what doesn't? -- The future
Dimensions
22 cm.
Edition
1st ed.
Extent
viii, 257 p.
Isbn
9780307888341
Lccn
2011043275
Other physical details
ill.
System control number
  • (OCoLC)ocn727702794
  • (OCoLC)727702794
Label
Sexy little numbers : how to grow your business using the data you already have, Dimitri Maex with Paul B. Brown
Publication
Note
Includes index
Contents
How this book will help you grow your business -- Targeting : who should you talk to? -- Discover : what should you talk to customers about? -- Locate : how do you find them? -- Budget : how much do you spend? -- Yardsticks : how do you measure what works and doesn't? -- Optimize : how do you do more of what works and less of what doesn't? -- The future
Dimensions
22 cm.
Edition
1st ed.
Extent
viii, 257 p.
Isbn
9780307888341
Lccn
2011043275
Other physical details
ill.
System control number
  • (OCoLC)ocn727702794
  • (OCoLC)727702794

Library Locations

    • Manchester City LibraryBorrow it
      405 Pine St, Manchester, NH, 03104, US
      42.992271 -71.458785

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