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The Resource In our prime : how older women are reinventing the road ahead, Susan J. Douglas

In our prime : how older women are reinventing the road ahead, Susan J. Douglas

Creator
Author
Summary
"With a sharp sense of justice and humor, Susan J. Douglas confronts ageism against women in media, work, and politics. In the 1970s, baby boom women began to redefine women's lives and opportunities. Now that they are the largest American female generation over fifty-five, Susan J. Douglas argues that these feminist boomers are again challenging outdated stereotypes, and reinventing what it means to be older and female. This is a demographic revolution, and Douglas proposes that it's time for a new wave of activism to address ageism against women in all its manifestations. In Our Prime takes on the cosmetics industry for its expensive products and anti-aging messages; big pharma for its images of docile grannies and puttering gardeners; and Hollywood and TV for seeing females over fifty as has-beens. She exposes the financial insecurity many face even as conservatives continue their attack on Social Security, Medicare, and Medicaid-and calls on women of every age to unite to combat gendered ageism and to secure our country's financial safety net."--
Language
eng
Work
Publication
Edition
First edition.
Extent
ix, 268 pages
Contents
  • Women coming of age
  • Why the seventies mattered
  • The rise of aspirational aging
  • The anti-aging industrial complex
  • Visibility revolts
  • The war on older women
  • Lifespan feminisim, bridge groups, and the road ahead
Isbn
9780393652550
Instance
Label
In our prime : how older women are reinventing the road ahead
Title
In our prime
Title remainder
how older women are reinventing the road ahead
Statement of responsibility
Susan J. Douglas
Creator
Author
Subject
Genre
Language
eng
Summary
"With a sharp sense of justice and humor, Susan J. Douglas confronts ageism against women in media, work, and politics. In the 1970s, baby boom women began to redefine women's lives and opportunities. Now that they are the largest American female generation over fifty-five, Susan J. Douglas argues that these feminist boomers are again challenging outdated stereotypes, and reinventing what it means to be older and female. This is a demographic revolution, and Douglas proposes that it's time for a new wave of activism to address ageism against women in all its manifestations. In Our Prime takes on the cosmetics industry for its expensive products and anti-aging messages; big pharma for its images of docile grannies and puttering gardeners; and Hollywood and TV for seeing females over fifty as has-beens. She exposes the financial insecurity many face even as conservatives continue their attack on Social Security, Medicare, and Medicaid-and calls on women of every age to unite to combat gendered ageism and to secure our country's financial safety net."--
Assigning source
Provided by publisher
Cataloging source
DLC
http://library.link/vocab/creatorDate
1950-
http://library.link/vocab/creatorName
Douglas, Susan J.
Dewey number
305.26/20973
Index
index present
LC call number
HQ1064.U6
LC item number
D68 2020
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Older women
  • Ageism
  • Age discrimination
  • Baby boom generation
Label
In our prime : how older women are reinventing the road ahead, Susan J. Douglas
Instantiates
Publication
Copyright
Bibliography note
Includes bibliographical references (pages 213-252) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Women coming of age -- Why the seventies mattered -- The rise of aspirational aging -- The anti-aging industrial complex -- Visibility revolts -- The war on older women -- Lifespan feminisim, bridge groups, and the road ahead
Dimensions
22 cm
Edition
First edition.
Extent
ix, 268 pages
Isbn
9780393652550
Lccn
2019044560
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
System control number
(OCoLC)on1102469225
Label
In our prime : how older women are reinventing the road ahead, Susan J. Douglas
Publication
Copyright
Bibliography note
Includes bibliographical references (pages 213-252) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Women coming of age -- Why the seventies mattered -- The rise of aspirational aging -- The anti-aging industrial complex -- Visibility revolts -- The war on older women -- Lifespan feminisim, bridge groups, and the road ahead
Dimensions
22 cm
Edition
First edition.
Extent
ix, 268 pages
Isbn
9780393652550
Lccn
2019044560
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
System control number
(OCoLC)on1102469225

Subject

Genre

Library Locations

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      42.992271 -71.458785

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