The Resource Advertising, Roman Espejo, book editor
Advertising, Roman Espejo, book editor
Resource Information
The item Advertising, Roman Espejo, book editor represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Manchester City Library.This item is available to borrow from 1 library branch.
Resource Information
The item Advertising, Roman Espejo, book editor represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Manchester City Library.
This item is available to borrow from 1 library branch.
- Language
- eng
- Extent
- 207 p.
- Contents
-
- Advertising benefits consumers / Winston Fletcher
- Advertising is too pervasive / Lucas Conley
- Many advertisements are sexist / Portia
- Many allegedly sexist advertisements were created by women / Joy Parks
- Cause marketing is beneficial / Richard Westlund
- Cause marketing is not beneficial / Anne Kingston
- Advertising is harmful to children / Diane E. Levin
- The fears of advertising's effects on children are exaggerated / Karen Sternheimer
- Children are overexposed to alcohol advertising / David Jernigan
- Alcohol advertising does not target children / Trevor Butterworth and Rebecca Goldin
- Political advertising is becoming increasingly negative / June Kronholz
- Negative political advertising is necessary / David Mark
- Candidates should be given free airtime / Marj Halperin
- Candidates should not be given free airtime / Bob Priddy
- Advertising is failing / Douglas Haddow
- The future of advertising is the internet / Alison Overholt
- Product placement is becoming more sophisticated / Brian Stelter
- Product placement is becoming too ubiquitous / Alicia Rebensdorf
- Isbn
- 9780737747522
- Label
- Advertising
- Title
- Advertising
- Statement of responsibility
- Roman Espejo, book editor
- Language
- eng
- Cataloging source
- DLC
- Dewey number
- 659.1
- Illustrations
- illustrations
- Index
- index present
- LC call number
- HF5831
- LC item number
- .A342 2010
- Literary form
- non fiction
- Nature of contents
- bibliography
- http://library.link/vocab/relatedWorkOrContributorDate
- 1977-
- http://library.link/vocab/relatedWorkOrContributorName
- Espejo, Roman
- Series statement
- Opposing viewpoints series
- http://library.link/vocab/subjectName
-
- Advertising
- Advertising
- Target audience
- juvenile
- Label
- Advertising, Roman Espejo, book editor
- Bibliography note
- Includes bibliographical references and index
- Contents
- Advertising benefits consumers / Winston Fletcher -- Advertising is too pervasive / Lucas Conley -- Many advertisements are sexist / Portia -- Many allegedly sexist advertisements were created by women / Joy Parks -- Cause marketing is beneficial / Richard Westlund -- Cause marketing is not beneficial / Anne Kingston -- Advertising is harmful to children / Diane E. Levin -- The fears of advertising's effects on children are exaggerated / Karen Sternheimer -- Children are overexposed to alcohol advertising / David Jernigan -- Alcohol advertising does not target children / Trevor Butterworth and Rebecca Goldin -- Political advertising is becoming increasingly negative / June Kronholz -- Negative political advertising is necessary / David Mark -- Candidates should be given free airtime / Marj Halperin -- Candidates should not be given free airtime / Bob Priddy -- Advertising is failing / Douglas Haddow -- The future of advertising is the internet / Alison Overholt -- Product placement is becoming more sophisticated / Brian Stelter -- Product placement is becoming too ubiquitous / Alicia Rebensdorf
- Dimensions
- 23 cm.
- Extent
- 207 p.
- Isbn
- 9780737747522
- Isbn Type
- (pbk.)
- Lccn
- 2009050761
- Other physical details
- ill.
- System control number
-
- (OCoLC)ocn441154649
- (OCoLC)441154649
- Label
- Advertising, Roman Espejo, book editor
- Bibliography note
- Includes bibliographical references and index
- Contents
- Advertising benefits consumers / Winston Fletcher -- Advertising is too pervasive / Lucas Conley -- Many advertisements are sexist / Portia -- Many allegedly sexist advertisements were created by women / Joy Parks -- Cause marketing is beneficial / Richard Westlund -- Cause marketing is not beneficial / Anne Kingston -- Advertising is harmful to children / Diane E. Levin -- The fears of advertising's effects on children are exaggerated / Karen Sternheimer -- Children are overexposed to alcohol advertising / David Jernigan -- Alcohol advertising does not target children / Trevor Butterworth and Rebecca Goldin -- Political advertising is becoming increasingly negative / June Kronholz -- Negative political advertising is necessary / David Mark -- Candidates should be given free airtime / Marj Halperin -- Candidates should not be given free airtime / Bob Priddy -- Advertising is failing / Douglas Haddow -- The future of advertising is the internet / Alison Overholt -- Product placement is becoming more sophisticated / Brian Stelter -- Product placement is becoming too ubiquitous / Alicia Rebensdorf
- Dimensions
- 23 cm.
- Extent
- 207 p.
- Isbn
- 9780737747522
- Isbn Type
- (pbk.)
- Lccn
- 2009050761
- Other physical details
- ill.
- System control number
-
- (OCoLC)ocn441154649
- (OCoLC)441154649
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.manchesterlibrary.org/portal/Advertising-Roman-Espejo-book-editor/F6szKEy93k4/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.manchesterlibrary.org/portal/Advertising-Roman-Espejo-book-editor/F6szKEy93k4/">Advertising, Roman Espejo, book editor</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.manchesterlibrary.org/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.manchesterlibrary.org/">Manchester City Library</a></span></span></span></span></div>
